SOCIAL MEDIA MOCK-UPS

For this project, I independently developed a full social media marketing strategy for Ci Metti Cinque Minuti, a Florence-based social media marketing agency preparing to launch its own digital presence. I began by conducting a competitive analysis of similar boutique agencies in Italy, identifying gaps in positioning and opportunities for differentiation. From there, I defined the brand’s core identity—including audience, tone of voice, and visual direction—ensuring the strategy aligned with CM5M’s clean, modern, and professional aesthetic while still feeling creative and approachable. From there, I evaluated platform relevance and positioned Instagram as the primary channel, designing how the brand would introduce itself visually and strategically to potential clients through a cohesive profile layout and curated content direction.

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Building on this foundation, I then created Instagram feed mockups and content concepts that demonstrate how CM5M could communicate its services, team culture, and client work through intentional storytelling and consistent visual language. The visual mockups demonstrate how the brand can present itself consistently through intentional typography, imagery, and messaging, while the content calendar illustrates how strategy and aesthetics work together over time. This project highlights my ability to research, plan, and execute a cohesive social media strategy from start to finish and reflects how I would operate as a social media manager: balancing brand clarity, visual storytelling, and strategic thinking in a real-world business context.